Mission & Background
To help websites build traffic that converts
I have vast experience in software development, coding, and project management using agile methodologies and scrum. Coding requires strong technical and logical skills. So SEO came naturally to me when in 2010, I decided to do wedding photography full-time.
Using WordPress, I created my wedding photography portfolio website for my work out there and to establish myself as a recognizable wedding photographer.
Navdeep Soni // Shopify & SEO Consultant
Master’s in Computer Applications (MCA), Self-Taught Photographer, and SEO
Soon I realized that having a website is just an online business card with minimal value if no one is watching. So I decided to do search engine optimization of my website.
I quickly learned the basics of SEO and got hooked as the results were magical for me. It bought me traffic and that help me get clients.
Success feeds more success if you continue to learn.
The business of photography opened me to a whole new world of digital products, software, and marketing. They are essential to running any successful business.
Today, I have over a decade of experience in SEO, digital marketing, business software, photo & video editing, social media, etc.
2019 I invested in a couple of content websites for additional revenue to reduce my traveling due to wedding photography assignments. Both websites are monetized using ads, affiliate marketing, and email marketing. When Covid surfaced in 2020, this turned out to be an asset when going out was not allowed which meant no photography assignments.
In 2020, I published my first ebook on Amazon to teach the basics and importance of SEO for photographers.
Now, this was followed by providing SEO consultancy services to online businesses and eCommerce stores. With a background in software development, soon expanded into Shopify platform-related development including Shopify Apps.