Navdeep Soni 
The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
Do you know what is the biggest hurdle I face when it comes to doing SEO for Shopify Stores? It is the mindset. A mindset that purely focuses on selling a product. That’s why most business owners fall prey to quick rich schemes by SEO, Schemes that include adding tons of forum links, shady link-building … Read more
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update. Such was the frenzy for this update. This update started … Read more
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
Can you make quick money using Parasite SEO and Reddit? The answer is yes, absolutely! But that is half the story. Before I tell you the complete story, Let’s first understand the steps to do parasite SEO that a lot of people are doing right now A quick disclaimer: This strategy will work BETTER until … Read more
Three things I will share in today’s email Let’s start with the most significant factor that can kill your niche site if you are starting your content journey. It is: Pick the wrong niche and domain name. This is the most critical success factor that must be evaluated properly. Most people stress about “finding” the … Read more
In the real world, Shopify stores come across many use cases that require them to hide a payment method in Shopify. They may want to restrict certain payment options based on the customer’s location (zip code, city, country), order amount, shipping method, product type, etc. Some stores also hide high-fee payment gateways for smaller orders … Read more
We are so obsessed with getting organic traffic that we forget about the pages that are ranking well. Pages that rank well will not keep ranking well. They lose traffic eventually due to But how do you know you have lost traffic to specific pages over time? Here is a simple process This will give … Read more
Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more