Navdeep Soni 
The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
My Twitter header reads “Building Assets”. https://twitter.com/navdeepsoni It’s an idea I’ve always believed in, but this year I’m taking it more seriously. Test out small ideas and see if they can be converted into assets. If you are a regular reader of my emails, you might recall an experiment I did last month. In short, … Read more
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
Today we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs.58,650 monthly sales to Rs 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs.50,000 crore in FY23 and is expected to cross Rs.62,000 crore by the end … Read more