One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long-tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent, backed up by thorough research. It is … Read more
Written by Navdeep Soni — I run Growthpolis, an SEO and Shopify growth agency working with e-commerce brands across Pune and Mumbai. This is the exact funnel I built and ran for a female-centric fashion brand, not a general theory piece. 🛍️Most e-commerce brands are sleeping on Pinterest — especially if your audience is women. … Read more
Recently, I was working on the SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it, I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
Shoppers love a great deal. And discounts that apply automatically during checkout in Shopify are one of the simplest ways to increase conversions and average order value. But Shopify’s built-in discount features are limited, especially when you want rules that suit real shopping behavior. That’s why many Shopify stores choose Vista Checkout Rules & Discounts. … Read more
The pet niche is not a 100% YMYL niche. It is one of those niches that is borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
Written by Navdeep Soni, Founder & Shopify app developer at Growthpolis. Growthpolis builds Vista Checkout Rule & Discount, one of the apps discussed below. I’ve noted where that creates a bias and where it doesn’t. Quick Answer Shopify’s native discount engine can now do this in about five minutes, but only for the simple case. … Read more
India’s artificial jewellery market (costume/fashion) is undergoing a structural transformation. Historically treated as a low-cost, unorganized substitute for precious metals, fashion jewellery has evolved into a standalone, design-led consumer discretionary sector. Driven by persistent gold price volatility, urban workplace dynamics, higher disposable incomes, and hyper-responsive direct-to-consumer (D2C) supply chains, the industry is scaling from a … Read more
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they could escape this update. Such was the frenzy for this update. This update started … Read more
Can you make quick money using Parasite SEO and Reddit? The answer is yes, absolutely! But that is half the story. Before I tell you the complete story, Let’s first understand the steps to do parasite SEO that a lot of people are doing right now A quick disclaimer: This strategy will work BETTER until … Read more
Written by Navdeep Soni ( founder ) — I run Growthpolis, an SEO and web growth agency. This is the exact keyword research process I use before writing a single article for a new site, walked through on a real example below. You bought a domain. ✅ You bought hosting. ✅ You’ve successfully set up … Read more