Is Pet Niche YMYL?
The pet niche is not a 100% YMYL niche. It is one of those niches that are borderline YMYL. What exactly do I mean by borderline YMYL? YMYL means “your money, your life”. That means Google will be extra careful while ranking content that falls into the YMYL category. Anything related to your money/finance or … Read more
How to Find Long Tail Keywords?
One of the key components of my SEO strategy is finding long-tail keywords and writing content on them. Long tail keywords are a no-brainer as they clarify the search intent, and you can target the intent with precision. Once you come up with an article that satisfies search intent backed up by thorough research. It … Read more
Shopify SEO Tips & Playbook
Do you know what is the biggest hurdle I face when it comes to doing SEO for Shopify Stores? It is the mindset. A mindset that purely focuses on selling a product. That’s why most business owners fall prey to quick rich schemes by SEO, Schemes that include adding tons of forum links, shady link-building … Read more
Google Helpful Content Update
There is a lot of frenzy about Google’s Helpful Content Update. A lot of panic and anxiety among the SEOs about this update. The fear is real! People actually deleted their content and blog posts from their websites so that they can escape this update. Such was the frenzy for this update. This update started … Read more
Frase vs Surfer SEO
Have you written excellent SEO-optimized content but still struggle to rank? Something is missing from your arsenal. The use of content optimization tools would help. Content optimization tools are available on the market that makes things easier. Among the SEO community and content writers, Frase and Surfer SEO are favorites. Although both have happy customers, most … Read more
Parasite SEO using Reddit
Can you make quick money using Parasite SEO and Reddit? The answer is yes, absolutely! But that is half the story. Before I tell you the complete story, Let’s first understand the steps to do parasite SEO that a lot of people are doing right now A quick disclaimer: This strategy will work BETTER until … Read more
How to Hide a Payment Method in Shopify?
In the real world, Shopify stores come across many use cases that require them to hide a payment method in Shopify. They may want to restrict certain payment options based on the customer’s location (zip code, city, country), order amount, shipping method, product type, etc. Some stores also hide high-fee payment gateways for smaller orders … Read more
Shopify Language Issue – Duplicate, Google chose different canonical than user
Recently I was working on a SEO of a relatively small Indian Shopify store. And while doing a technical audit, I noticed around 400 URLs in GSC under “Duplicate, Google chose different canonical than user”. While browsing through all the URLs under it I noticed a pattern. It had created duplicate URLs targeting en-us (US … Read more
How an Indian Saree Brand Grew 161% in 3 Months?
Today we will dive into a Shopify case study of an Indian saree brand on how it grew from Rs.58,650 monthly sales to Rs 1,53,637 with a jump of 140% in organic sessions. The current Indian saree market is more than Rs.50,000 crore in FY23 and is expected to cross Rs.62,000 crore by the end … Read more
How to Choose a Niche for Affiliate Marketing
Do you know the most common mistake made by beginners in affiliate marketing? It is selecting the wrong niche! Though there aren’t any wrong niches, ppl don’t evaluate their current SEO skills before choosing a niche. Here is what beginners should know before picking a niche? 1) Stay away from YMYL niches. YMYL stands for … Read more